What the hell is going on? What happened to selective statistics? Anecdotal evidence? Logical assumptions? Big Data leaves no room for imaginative speculation. It squashes debate under the weight of smothering stats, graphs, pie charts. Probability? No such thing anymore. Fuel your project with enough data and all risk vanishes.
If Darwin, Einstein, Freud and Jung has access to Big Data all they would do is click a few keys and bingo--a solution. If Genghis Khan and the Vikings consulted all that data before acting their warriors might have died of boredom. Rice a Roni would have six more flavors, The Pentagon could wage three wars at once. Big Data might have explained Lost before it went off the air. Maybe even the last episode of The Sopranos, though that may be asking too much.
Let them collect as much info on me as they want. Nothing will convince me to buy a BJ Warehouse membership. My napkins will always be white, along with my underwear. Compile all the data you want, I choose paper plates over Tupperware. Prod me with ads--prune juice will never cross my welcome mat.
Data depends on how you interpret it. And don't think Satan is ignorant of Big Data. His strategy evolves daily depending on what his software spits out.
Sherlock Holmes would puke at this turn of events. Big Data would analyze his vomit to determine his diet and work from there.
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