Sunday, February 25, 2018

The Watchmen

They swarmed over the city bearing watches. Small, quick and fast, they struck before you could blink. Stripped you of your wristwatch and replaced it with a Bulova. After initial annoyance, people realized getting a free Bulova was a God send. That brand owned the upscale market. The strategy was once you owned one you never went back. It worked--their stock skyrocketed.
Eventually The Watchmen were stalked and cornered, people pleading for a watch. It got nasty, with pushing and shoving. Bulova changed it's marketing to a more acceptable TV ads.
Of course smart phones killed off the wristwatch. Some Watchmen tried delivering phone books, becoming meter men or driving trucks. All those were replaced by computers and other technology.
Now they are old men, sitting around dive bars talking about the old days. One fellow predicted one day they'll come up with frozen pizza. The others scoffed. What would we do without pizza parlors?

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