Frank knew opening a garter belt shop was a gamble. They were not as popular as in the past. He has 16 different colors and fabrics. He came up with a novel promotion--edible garter belts. Get the customers in the store, then push the other products.
He discovered he needed something more. Condiments. Once he stocked relish, mustard, ketchup, mayonnaise, in store traffic exploded. His garter belts were flying off the shelf. Now he wants to open a second shop for men--edible cummerbunds. At some point he will try to market edible suspenders and cuff links. Making love and dining will be simultaneous.
This is a gamble, but as with any business venture, it is a sink or swim proposition.
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