Here is the problem for masculine men like myself who buy magazines. This month W has Jessica Biel on the cover. W is a women's magazine. I happen to like looking at pictures of Ms. Biel. In this particular issue, the photos are especially spectacular.
So I quickly grabbed a copy.
You must understand the process. Once you've surreptitiously grabbed W, you flee from the women's section to the male interest section. May I say that many of the mag covers in the women's section feature very hot women and it's difficult tearing oneself away. But you do it because you don't know who is watching.
Now, safely in the guy area, you grab a copy of Maxim and/ or Sports Illustrated/ ESPN Magazine to balance out the choice of W. You cannot include a knitting periodical or home decorating or any of the gossip rags. Poetry quarterlies squirt the boundary of masculinity. You can still be considered macho if you also appreciate sensitive stanzas. As long as they're not TOO sensitive. Ideally, you want a copy of Maxim featuring Biel, but that may be wishing for too much. Choosing an artsy thing like High Fructose might also convey the wrong idea, although some of their artwork is off the charts. In a very masculine way of course. Toss the W issue down nonchalantly, like you're buying it for the woman in your life and hope the cashier doesn't hold it up in front of other customers. Cashiers can be cruel.
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